Believe

By John B. Lund, President & Chief Executive Officer

It’s September. The kids are back in classes, days are getting a bit shorter, and the harvest is on. We’re entering a wonderful time of year and I hope you’re enjoying it.

Each year, our management team establishes an internal theme we use as a principle focus and rallying cry for leadership and training meetings. Throughout 2017, our spotlight has been on Believe. This is a powerful concept, because we are guided and shaped by our beliefs, forming the foundation for the way we think, what we do, and how we live. There is undeniable power behind believing in something or someone.

We plant crops and gardens because we believe in and need the harvest. We go to school because we believe education will improve the future. Believing is the catalyst for action…or inaction. Therefore, what we believe can have a profound impact on our own lives and the lives of those who surround us.

One of the things I love about America First Credit Union is that we are a group who chooses to believe in each other and the core purpose of helping people. In January, I challenged the staff to renew and recommit to understanding and believing in our mission— improving the financial well-being of the membership. If we believe in ourselves & one another, follow through and work toward shared goals, our members will continue believing in us.

Thank you for your membership, loyalty, and the value you believe America First can deliver. We will work hard to retain this trust and look forward to a lifelong relationship.