What Are Your Most Cherished Childhood Holiday Memories?

By John B. Lund, President & Chief Executive Officer

Every January, the entire America First management team gets together to kick off a new year, discuss our strategic plan and budget priorities, and generate enthusiasm for achieving future goals. I was addressing the group a couple of years ago at this event and, as an experiment, I asked for three volunteers to come forward. My request was quite simple, but came it as a bit of a surprise.

I asked each to share his or her fondest or most cherished childhood memory from Christmas or the holidays. None mentioned a bicycle, doll, or any other toy or gift. Without fail and with visible emotion, they all spoke of experiences with family, friends and neighbors they held dear. We heard of enjoyable times spent together; of games, laughter, delicious meals, and renewing connections with distant family members; and we learned how providing a surprise act of service brought joy. In short, they highlighted the value and enduring nature of meaningful relationships.

This simple exercise vividly illustrated what we truly value—positive relationships developed and strengthened over time. Although the nature of our affiliation is not as deeply personal, it is our desire at America First to develop a valued connection and relationship with each member we serve. Building such trust requires time, commitment, care, and providing relevant products & benefits that save you money and simplify your financial life. That is our pledge to all of you.

It is our hope that during this season and throughout the year, we will make the effort to remain optimistic, look for the good in others, do some good ourselves, and perhaps create a cherished memory for someone.

We look forward to a lifelong relationship with you and your family. Please accept our best wishes for a merry Christmas and happy holiday season. Don’t forget to pick up your free 2018 calendar at any America First branch.