President's Message

Breaches & Identity Theft Are All Too Common—But We’re Here to Help You

By John B. Lund, President and Chief Executive Officer

Unfortunately, the news of data compromises occurring at merchants, large companies and most recently at Equifax, one of the three major credit-reporting agencies, is increasingly prevalent. Considering the Equifax incident involved nearly half the U.S. population—143 million residents—the chances of any given individual being affected are reasonably high. You can find out if this breach has impacted you at equifax.com. If your information is involved, there are steps you can and should take to protect your identity:

  • If you have an account with Equifax, change the password immediately. Be sure the new one is unique and not applicable to another site.
  • When you change a password, enable two-factor authentication when this feature is offered. Doing so will prevent those with malicious intent from requesting to reset your password, which would give them access to your account.
  • Monitor your credit reports. They are available from each of the three bureaus at no cost once a year. We also provide complimentary FICO® Scores, updated quarterly, through free online banking. Watch these indicators for negative movement.
  • Regularly review all your statements & transactions. Report potentially fraudulent charges immediately.
  • Be on the lookout for phishing emails that prompt you to click links or open attachments that are purportedly related to the Equifax situation. It’s also prudent to keep this in mind with any message you receive.
  • Identity thieves are additionally contacting consumers while posing as representatives of the credit bureaus. They will ask victims to provide personal information later used to defraud them. If you receive one of these phone calls, hang up immediately. If you need to speak with reporting agencies, contact them directly. This scam is sophisticated, with some caller IDs showing as originating from a bureau.

Your membership provides additional advantages that help safeguard your resources. Learn more about the following at americafirst.com:

  • Identity theft recovery services—If you suspect you’re a victim of identity theft, contact an America First representative, who can establish a case to help minimize the concern and impact. It’s free if you carry our Visa® credit cards & it covers all forms of ID theft.
  • Card Guard® mobile security—This free, state-of-the-art app gives you complete real-time control of when, where, and how your America First Visa cards are used.

Data breaches are serious problems for consumers and businesses. Financial institutions have complied with strict security measures since the Gramm-Leach-Bliley Act passed. However, retailers and other entities handling sensitive personal financial information are not subject to these same standards. We should all urge our representatives and senators to support comprehensive data security legislation.

Thank you for your trust in America First and for the opportunity to assist in your complete financial needs. We look forward to a lifelong relationship with you and your family.

Jason Wood

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Jason Wood

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