America First Credit Union earns multiple national honors at 2025 MAC Awards
AFCU takes home more category wins than any other large credit union and was a finalist for the best of show “MACQUEE” award
FORT LAUDERDALE, Fla. (Nov. 10, 2025) — America First Credit Union (AFCU) earned top honors at the 2025 Marketing Association of Credit Unions (MAC) Awards, taking home more category wins in the $1 billion-plus asset class than any other entrant. This year’s competition drew a record 458 entries across 27 categories.
“These awards recognize work that creates real value for our members — clearer communications, better product recommendations, and community partnerships that matter,” said Zach Winegar, senior vice president of marketing and member engagement at America First Credit Union. “I’m proud of the America First team, our partners, and these campaigns that put the needs of our members and communities first.”
The MAC Awards celebrate excellence in credit union marketing. Entries are judged by industry and media professionals for creativity, strategy, and measurable impact. AFCU’s 2025 MAC Award wins in the $1 Billion-and-greater category included:
“Get Your Money Working” Campaign, which won gold in the Commercial Video, Innovative Marketing, MAC-nificent Humor, Multi-Channel Campaign and Product Development categories. It was also a MACQUEE (Best of Show) Finalist.
This was a multichannel effort to build long-term brand recall among Gen Z and Millennial consumers, positioning AFCU as one of the top financial institutions considered when people make major life purchases.
“Utah Hockey Club Launch,” which won gold in Product Development.
Following the arrival of Utah’s first NHL team, America First Credit Union introduced itself as the official credit union partner of the Utah Hockey Club and promoted its exclusive team debit card to help fans show their support.
“Keyonte George Financial Assist,” which won gold in Sponsorship & Partnership Marketing.
To distinguish itself among Utah Jazz sponsors, America First Credit Union promoted its 30-year partnership with the team, as well as products and services, through this campaign featuring Jazz player Keyonte George.
‘“Unstoppable” Annual Theme,’ which won Silver in Culture & Internal Branding.
America First Credit Union developed an internal campaign to unite and motivate employees around “Unstoppable,” its 2025 annual theme, reinforcing company values through ongoing communications and events.
“Raiders Debit Card Campaign,” which won Silver in Sponsorship & Partnership Marketing.
America First Credit Union produced team-themed advertising to promote its Las Vegas Raiders debit card, encouraging fans to display their loyalty while using AFCU products.
“These MAC awards showcase the exceptional marketing strategies that credit unions are using to better serve and engage their members,” said Andrea Finn, chair of MAC.”
See more of America First Credit Union’s creative, award-winning work on its YouTube channel.
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ABOUT AMERICA FIRST CREDIT UNION
Now in its 86th year, America First Credit Union has grown from a single branch serving military personnel and federal employees into one of the strongest and most progressive credit unions in the country. The credit union is the largest in Utah and has 116 locations across Arizona, California, Idaho, Nevada, New Mexico and Utah. It is also the fifth largest credit union in America with more than 1.5 million members, and the sixth largest in assets with more than $23 billion. America First Credit Union is a member-owned, not-for-profit cooperative dedicated to building communities and helping members do more with their money. Learn more at americafirst.com.
MEDIA CONTACT
Dave Nellis (onsite)
America First Credit Union
801.725.8735 | dcnellis@americafirst.com