Press Releases

AFCU and God’s Garage Honor Ogden Mom’s Community Service with Surprise Car

America First and God’s Garage continue tradition of partnering and giving together

After 15 years of quietly helping others, Dora Rubio thought she was headed to a lunch meeting with her boss. Instead, when she arrived at the America First Credit Union campus in Riverdale, Rubio was handed the keys to a reliable, freshly detailed Toyota.

Rubio, a bilingual victim advocate at the YCC Family Crisis Center in Ogden, has spent more than a decade supporting survivors of domestic and sexual violence. But recently, she found herself without a working vehicle after her transmission gave out.

On June 25, America First Credit Union’s Charitable Foundation and Utah-based nonprofit God’s Garage surprised her with a car as part of their ongoing partnership. This is the fourth vehicle gifted through the collaboration.

“This gift is going to help me so much,” Rubio said at the event. “It’s going to help me feel confident — like I can be a mom, I can be there for my children, and I can be there for my community.”

Rubio had no idea she had been nominated for the program until she arrived and saw a crowd waiting. The surprise, coordinated in partnership with her employer, brought plenty of tears — and a lot of joy.

“This opportunity just brings back that hope,” she said. “I’m just so happy and so grateful that I can be there for those who need me.”

The story was covered by the Standard-Examiner and KSL-TV, as well as Fox13 and KSL NewsRadio.

God’s Garage, which started in a single repair bay six years ago, now operates out of six bays in Ogden and gives away nearly one vehicle a week to women in need. Volunteer mechanics accept donated cars, fix them up, and hand them off — no strings attached.

“We know we can’t solve every problem,” said God’s Garage leader Jimi Pitts. “But we saw a need — single moms without transportation — and we knew we could do something about that.”

AFCU’s donation of the 2017 Corolla made this particular giveaway possible. It’s part of the credit union’s broader commitment to community, which includes supporting causes through its Charitable Foundation’s four focus areas: Kids First, Community First, Education First, and Service First.

“We’re humbled to be part of something that provides not just a car, but hope,” said Amber Greenwell, executive director of the America First Credit Union Charitable Foundation. “This kind of support can truly change a life.”

After the keys were handed over, Dora and the crowd shared a light lunch — and plenty of hugs. The team at God’s Garage encourages anyone with a vehicle to donate, no matter its condition. And for those wanting to get involved, God’s Garage Utah and the America First Creditable Foundation always welcome contributions, volunteers and other support to — as Rubio put it, help “Good things happen.”

 

 

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ABOUT AMERICA FIRST CREDIT UNION

Now in its 86th year, America First Credit Union has grown from a single branch serving military personnel and federal employees into one of the strongest and most progressive credit unions in the country. The credit union is the largest in Utah, and has 115 locations across Arizona, Idaho, Nevada, New Mexico and Utah. It is also the fifth largest credit union in America with more than 1.5 million members, and the sixth largest in assets with more than $22 billion. America First Credit Union is a member-owned, not-for-profit cooperative financial institution dedicated to building communities and helping members do more with their money. Learn more at americafirst.com.

 

ABOUT GOD’S GARAGE

We are a group of people who want to help others. God’s Garage was born out of the needs we saw around us, as some of our single ladies, widows, and wives of deployed military are struggling to make ends meet. Through donated cars and parts, we are able to bridge troubled times in so many people’s lives. We don’t charge anything for labor and try to help with parts as we can. We also give vehicles away to those in need. The future is bright for God’s Garage. We are looking forward to the future, as we train people to help others, and are anticipating becoming a full-time venture, with mechanics working every day. Learn more at godsgarageutah.com.

 

MEDIA CONTACT:
Dave Nellis
America First Credit Union
801.827.8606
dcnellis@americafirst.com

America First Credit Union to Host Free Private Skate For Silver Knights Debit Cardholders on June 28

Event to be held at America First Center in Henderson

HENDERSON, Nev. (June 17, 2025) – America First Credit Union, the Official Credit Union for Hockey in Las Vegas, is inviting its Henderson Silver Knights debit cardholders to a free private skate on Friday, June 28, from 11:30 a.m. to 1:30 p.m. at America First Center in Henderson.

Cardholders can bring up to three guests to join in the fun. To participate, members simply need to present their physical Silver Knights debit card at check-in to receive free skate rentals for the session.

“This event is our way of thanking our members and giving Silver Knights fans a unique way to enjoy their summer,” said Tammy Gallegos, Chief Marketing and Strategic Engagement Officer at America First Credit Union. “We love creating opportunities that bring our members closer to the community and to the sport they love.”

The Silver Knights debit card is accepted almost anywhere in the world, has Card Guard® security and mobile wallet compatibility. Members interested in forging their own Silver Knights debit card can use America First Credit Union’s free Picture Perfect® tool online.

Silver Knights debit cardholders enjoy exclusive perks throughout the year, including:

  • Free skate rentals at America First Center
  • 30% discount on tickets to select Silver Knights games
  • 10% discount on merchandise at team stores
  • Access to the Apothecary, an exclusive event-level lounge at all home games
  • 20% off stays at U.S.-based Foley Entertainment Group hotel properties.
  • 20% discount at Foley Family Wines & Spirits

“Since extending our relationship with America First Credit Union in August 2023, they have been a tremendous partner for our team, our fans, and for the growth of hockey in the Vegas Valley,” said Silver Knights Chief Business Officer Gabe Mirabelli. “They have offered wonderful benefits to Silver Knights fans, and now they are offering Henderson a fun way to beat the summer heat this month.”

America First Credit Union is the presenting sponsor of the Vegas Jr. Golden Knights and Henderson Jr. Silver Knights youth hockey programs. They also continue to support educators in Las Vegas with the Game Changers program, recognizing a new teacher every month during the season for their positive impact in the classroom and in the lives of their students.

For more information regarding the free members’ skate on June 28th, please contact Andrew Calandro at (317) 410-1992.

 

 

 

ABOUT THE HENDERSON SILVER KNIGHTS

The Henderson Silver Knights are the American Hockey League affiliate of the Vegas Golden Knights. The Silver Knights are owned in part by Bill Foley and his family and operated by the Foley Entertainment Group. The Silver Knights play their home games at Lee’s Family Forum, a state-of-the-art arena in Henderson, NV. For the latest news and information on the Silver Knights visit hendersonsilverknights.com and follow the team on Facebook, X, and Instagram.

 

ABOUT AMERICA FIRST CREDIT UNION

Proudly celebrating 86 years of servicing members and a long-standing history, America First Credit Union has become one of the largest, most stable, and most progressive credit unions in the country. As Utah’s largest credit union, it has remained a member-owned, not-for-profit cooperative financial institution. Today, America First has 115 locations and is the sixth largest credit union in assets in the United States with over $22 billion, and the fifth largest credit union in membership in America with more than 1.5 million members.

 

American Advertising Federation and America’s Credit Unions Name America First Credit Union “Best of Show”

AFCU takes home six ADDY Awards and ten Diamond Awards, including Best of Show

 

SALT LAKE CITY – May 7, 2025 – America First Credit Union earned top honors at two major marketing competitions, receiving “Best of Show” at both America’s Credit Unions’ Diamond Awards in San Antonio, Texas, and the American Advertising Federation of Utah’s ADDY Awards in Sandy, Utah. The Diamond Awards, which recognize excellence in credit union marketing, and the ADDYs, which honor achievements in marketing across industries, are considered among the highest accolades in their respective fields. In total, America First received ten Diamond Awards and six gold ADDY awards.

“Our team is focused on connecting with members and the communities we serve in meaningful ways — whether through humor, storytelling or shared values,” said Zach Winegar, SVP of marketing for America First Credit Union. “These awards are a reflection of the creativity and collaboration across our team and our commitment to being effective in driving growth for the benefit of our members. The fact that two independent judging panels in two independent competitions recognized the power of our messages demonstrates that these campaigns speak to the public at large.”

America First Credit Union submitted several campaign and individual projects across several categories. Its breakout entry was the “Get Your Money Working” campaign, which received significant recognition and was the recipient of Best of Show at both the ADDY and Diamond Awards.

America First Credit Union’s advertising campaigns are unique in that they are developed and executed entirely in-house by the AFCU marketing team, which includes full video production and graphic design crews.

“Producing our campaigns in-house allows us to move quickly, stay authentic to our brand and create work that truly resonates with our members,” said Kyle Curtis, VP of marketing at America First Credit Union. “It also gives us the freedom to experiment, take creative risks and push our ideas further with each campaign.”

America’s Credit Unions (formerly CUNA) have held the Diamond Awards for over 30 years, and it is considered the most prestigious marketing competition for the credit union industry. The ADDY Awards is the advertising industry’s largest creative competition. With six gold awards at the state level, America First Credit Union is now eligible for the district and national ADDY Award competitions.

America First Credit Union was recognized for the following entries:

 

“Get Your Money Working” Campaign

Diamond Awards for Best of Show; Best in Category – Use of Humor; Best of Category – Cutting Edge; Brand Awareness; and Video Commercial – Single or Series

ADDY Awards (Gold) for Best of Show; Integrated Media Campaign; Animation, Special Effects, or Motion Graphics; Computer Generated Imagery; Regional/National Television Commercial Campaign; and Social Media Campaign

This commercial series, which was recognized as the top entry across all categories by both American Advertising Federation and America’s Credit Unions, uses humor to depict people encouraging their money to do a bit more for them, reflecting a central message of helping members “do more with [their] money.

 

Utah Hockey Club Official Credit Union Ad
Diamond Award for Video Commercial – Single or Series

This commercial features Logan Cooley and Clayton Keller of the Utah Hockey Club talking about how change can be an exciting thing, especially with America First Credit Union to help you through it.

 

Father’s Day Video
Diamond Award for Video Non-Commercial – Single

This social media video honors fathers through heartfelt messages from children and adults, recognizing everyday acts of care, featuring real America First Credit Union employees and members.

 

Keyonte George “Financial Assist” Jazz Fan Campaign
Diamond Award for Audience Specific Marketing

In this social media ad series, Utah Jazz guard Keyonte George delivers surprise “financial assists” to families during everyday moments like breakfast or movie night.

 

Team Debit Card Campaign
Diamond Award for Community Partnerships & Relations, Endorsements, or NIL Efforts

This campaign highlights America First Credit Union’s exclusive team-themed debit cards through videos celebrating its partnerships with the Utah Jazz, Utah Hockey Club and Las Vegas Raiders.

 

Care-a-Lot Logo
Diamond Award for Logos

This logo was redesigned to renew engagement with America First Credit Union’s longstanding Care-a-Lot employee assistance program and reflects both legacy and connection.

The marketing initiatives of America First Credit Union exist to drive growth and thereby increase the institution’s ability to fulfill and support the mission to provide personal financial services of a superior quality to members.

 

 

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ABOUT AMERICA FIRST CREDIT UNION

Now in its 86th year, America First Credit Union has grown from a single branch serving military personnel and federal employees into one of the strongest and most progressive credit unions in the country. The credit union is the largest in Utah, and has 115 locations across Arizona, Idaho, Nevada, New Mexico and Utah. It is also the fifth largest credit union in America with more than 1.5 million members, and the sixth largest in assets with more than $22 billion. America First Credit Union is a member-owned, not-for-profit cooperative financial institution dedicated to building communities and helping members do more with their money. Learn more at americafirst.com.

 

MEDIA CONTACT

Dave Nellis
America First Credit Union
801.827.8606

dcnellis@americafirst.com

Phoenix Rising FC Partners with America First Credit Union in Community-focused Multi-year Deal

PHOENIX, Arizona – April 29, 2025 – Phoenix Rising FC and America First Credit Union today announced a dynamic multi-year partnership, naming America First Credit Union the Official Credit Union of Phoenix Rising. The collaboration is rooted in a shared mission to connect with local communities and create meaningful moments for Arizona families both on and off the field.

“We are extremely excited to welcome America First as Phoenix Rising’s Official Credit Union,” said Joey Castor, Phoenix Rising Vice President of Business Operations. “Since our first conversation, it was clear that we had a shared commitment to impacting our community and fan experience. Together, we look forward to amplifying those values and creating even more memorable experiences for our fans and the community we serve.”

As part of the partnership, America First Credit Union will feature on the club’s training tops, launch an exclusive Phoenix Rising Visa® Debit Card and be the presenting partner for the club’s “Out of School” match against Monterey Bay FC on May 17.

“Our partnership with Phoenix Rising underscores the importance we place on supporting organizations that bring people together and that exemplify the unique spirit of the city,” said Tammy Gallegos, EVP Chief Strategic Engagement Officer at America First Credit Union. “We look forward to being a part of an exciting season which we know will bring so much joy to fans and to the community alike.”

Unique to the partnership is “Goals for Good,” an original initiative whereby America First Credit Union will make a monetary donation to one of Rising’s partner charities for every goal scored by a Rising player in the 2025 season. The program brings the spirit of the game beyond the field, turning every goal into meaningful impact for families, neighborhoods and causes across the Valley.

Additionally, America First Credit Union will be the official partner of Phoenix Rising Member Cards. Brand new in 2025, the cards can be used in-stadium for exclusive member discounts at concessions as well as in the team store.

Together, America First Credit Union and Phoenix Rising FC are setting the stage for a partnership driven by purpose, connection, and community pride.

 

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ABOUT PHOENIX RISING FC

Phoenix Rising FC is the highest-level professional soccer franchise in Arizona history. Established in 2016, the club won the 2023 USL Championship as well as the 2023, 2020 and 2018 Western Conference Titles. Rising won USL Championship’s 2019 Regular Season Title and holds the record for the longest win streak in American professional soccer history (20 matches). It is owned by legendary Chelsea and Ivory Coast striker, Didier Drogba, Advantage Sports Union CEO, Alex Zheng, club chairman/CEO Pablo Prichard and an impressive collection of local business leaders and international celebrities. Phoenix Rising FC plays in the USL Championship. For season tickets or more information call (623) 594-9606 or visit PHXRisingFC.com. You can also follow the team on Facebook (PHXRisingFC), X (@PHXRisingFC), Instagram (@PHXRisingFC) and YouTube (PhoenixRisingFootballClub) or by downloading the Official Team App in the App Store or Google Play

America First Credit Union Delivers Big Wins During the 2025 Souper Bowl of Caring

America First Credit Union and community partners worked to combat hunger in Utah, Nevada and Idaho

SALT LAKE CITY – April 7, 2025- America First Credit Union wrapped up its annual campaign to fight childhood hunger in Utah, Nevada and Idaho with the Souper Bowl of Caring.

During the campaign, which ran from February through early March, more than $1.4 million in monetary and food donations was raised via the KUTV and KJZZ telethon program, which America First Credit Union helped champion. These donations went to support community-based organizations that provide food to kids and families who need it most.

Specifically, America First accepted donations online, in branch locations, and through live telethons in multiple states — with more than $100,000 staying local within these areas and sourced directly from the credit union and its members, and others throughout the community. Contributions this year went to organizations focused on food and nutritional support in Nevada, Idaho and Utah, including the Utah Association for Public-School Foundation, Serving Our Kids Foundation, the Food Bank of Northern Nevada and the Idaho Food Bank.

The Souper Bowl of Caring is designed to reach children who rely on school meals and may go without during weekends or school breaks. Donations provide take-home kits, expand and stock school pantry programs, and support local distribution centers that serve thousands of students year-round.

“These contributions represent full backpacks, stocked school pantries and meals for kids who would be left without, otherwise” said Amber Greenwell, charitable foundation and community outreach director at America First Credit Union. “We’ll continue our focus on child hunger throughout the year — but always hope to start with a strong Souper Bowl.”

This year’s campaign engaged volunteers, educators, local mascots, and media to help raise awareness at various points during the campaign. America First Credit Union also facilitated donations for the drive.

The Souper Bowl of Caring began in 1990 as a grassroots effort and has grown into a national campaign. Since joining in 2014, America First Credit Union has helped raise millions of dollars in support of local hunger relief efforts through this campaign, in addition to supporting the effort by processing donations and providing other material support for the effort.

 

 

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ABOUT AMERICA FIRST CREDIT UNION

Now in its 85th year, America First Credit Union has grown from a single branch serving military personnel and federal employees into one of the strongest and most progressive credit unions in the country. The credit union is the largest in Utah, and has 115 locations across Arizona, Idaho, Nevada, New Mexico and Utah. It is also the fifth largest credit union in America with more than 1.4 million members, and the seventh largest in assets with more than $20 billion. America First Credit Union is a member-owned, not-for-profit cooperative financial institution dedicated to building communities and helping members do more with their money. Learn more at americafirst.com.

 

MEDIA CONTACT

Dave Nellis
America First Credit Union
801.827.8606
dcnellis@americafirst.com

Utah Youth Soccer and America First Credit Union Team Up to Bring Soccer to More Utah Kids

New relationship with the Credit Union will offset participation costs for more than 23,000 youth soccer players across the state

 

SALT LAKE CITY – April 4, 2025 Utah Youth Soccer (UYSA) today announced that it is teaming up with America First Credit Union to expand opportunities within the sport to more youth throughout Utah.

America First Credit Union will be the front jersey sponsor of Utah Youth Soccer’s recreation soccer clubs across the state, representing more than 23,000 young Utahns. In addition to the jersey, America First will contribute funding to participating teams and recreation centers to offset the financial cost to families and soccer clubs, as well as exclusive credit union offers to UYSA players.

“Nothing brings community together quite like youth sports,” said Tammy Gallegos, EVP Chief Strategic Engagement Officer, America First Credit Union. “Our hope is that this will allow youth and families that might be on the sidelines to participate fully and build skills and memories together.”

Both organizations are dedicated to fostering the success and growth of young people while providing them with tools they need for the future.

“This collaboration is crucial for our young players across the state, providing them with incredible opportunities to grow, compete, and thrive both on and off the field,” said Bryan Attridge, CEO of the Utah Soccer Federation.

America First Credit Union is a trusted leader in Utah, with deep roots in the local soccer community, including Real Salt Lake and the Utah Royals.

As a part of this partnership, America First Credit Union will offer Utah Youth Soccer players $50 when they open a new youth savings account and add a Fundz Visa Debit Card. This aim is reflective of the Credit Union’s broader commitment to helping young people build healthy financial habits and savings. A promotional flier is needed for redemption of the offer and will be available to print and use in conjunction with registration for the upcoming 2025/2026 UYSA season.

For more information, visit utahyouthsoccer.net.

 

 

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ABOUT THE UTAH YOUTH SOCCER ASSOCIATION

Utah Youth Soccer is the leader in promoting, developing and governing youth soccer in Utah; providing quality educational and developmental opportunities for all members. With educated and licensed U.S. Soccer coaches, USSF certified referees, insured players, organized leagues, and sanctioned member organizations, UYSA is the largest and most dynamic youth sports organization in Utah. Reaching over 50,000 players across the state, UYSA is the only soccer organization in Utah that offers a diverse range of services and innovative programs to meet the needs of a membership with varied abilities, backgrounds, and financial means. Visit us at utahyouthsoccer.net.

 

ABOUT AMERICA FIRST CREDIT UNION

 Now in its 86th year, America First Credit Union has grown from a single branch serving military personnel and federal employees into one of the strongest and most progressive credit unions in the country. The credit union is the largest in Utah, and has 115 locations across Arizona, Idaho, Nevada, New Mexico and Utah. It is also the fifth largest credit union in America with more than 1.4 million members, and the sixth largest in assets with more than $22 billion. America First Credit Union is a member-owned, not-for-profit cooperative financial institution dedicated to building communities and helping members do more with their money. Learn more at americafirst.com.

 

MEDIA CONTACT

Jake Babcock
UYSA
jbabcock@uysa.org

Dave Nellis
America First Credit Union
dcnellis@americafirst.com

America First Credit Union Serving Up Another Souper Bowl of Caring

Childhood hunger is growing and the credit union is teaming up with partners across three states to help.

SALT LAKE CITY February 3, 2025 – America First Credit Union is once again teaming up with local partners as a sponsor to help fight childhood hunger in Utah, Idaho and Nevada with the Souper Bowl of Caring, which will run through early February.

“Over more than a decade, our collaboration with the Souper Bowl of Caring has become a vital part of our work to support kids and their communities,” said Dave Nellis, director of public relations at America First Credit Union. “Our team has seen first-hand how impactful the Souper Bowl is each year; it is rewarding to both see the positive impact this program has and to help facilitate donations.”

Childhood hunger is a longstanding concern in Utah, and organizations focused on the issue such as the Utah Food Bank have indicated that the problem has grown larger in recent years. As of November 2024, one in six Utah kids live in homes that do not have enough food — a statistic that was estimated to be closer to one in ten kids in the spring of last year. This food insecurity is especially difficult during weekends and school breaks, as many of these kids rely on school meals. Partners in other states have reported similar, challenging trends.

The Souper Bowl of Caring helps bridge this gap by funding meals for students to take home on weekends and during breaks to ensure that they have access to food, even when they are not at school. The organizations that receive the funds are able to maximize the value of every dollar donated. For example, in 2024, the Utah Food Bank was able to produce $7.34 worth of goods and services to children for every dollar donated. Funds are also used toward building and stocking new distribution centers and to community partners so more families and kids can access these services.

As part of the partnership, AFCU will be accepting monetary donations. Members and others can donate in several ways.

  • Online – Donate online for your state and location
  • In person – Make a deposit at a branch to account number 550281 (last name: AFCU)
  • Tune in – Watch your location’s televised event:
    • SALT LAKE: Tune in to KUTV 2 on Wednesday, February 5, 2025 from 6 a.m. to 10:30 p.m. and call 1-877-908-0680 to donate.
    • LAS VEGAS: Tune in to KSNV News 3 on Thursday, February 6, 2025 from 6 a.m. to 11:35 p.m., and call 1-702-657-3222 to donate.
    • RENO: Tune into KRNV NBC Reno 4 or KRXI Fox 11 News on Friday, February 7, 2025, from 5 a.m. to 7 p.m., and donate in person or online.
    • BOISE: Tune into to KBOI-TV CBS 2 on Friday, February 7, 2025, from 5 a.m. to 6 p.m., and call 1-208- 472-2220 to donate.

Proceeds from donations will go to the Utah Association of Public-School Foundations, the Serving Our Kids Foundation, the Food Bank of Northern Nevada, and the Idaho Food Bank.

In 2024, America First Credit Union and its partners raised over $1.1 million for the Souper Bowl of Caring in Utah. The program originated in South Carolina in 1990, where a Sunday school teacher asked members of her congregation to donate $1 of their Super Bowl party budgets to fight hunger. The localized effort grew into a nationwide movement. KUTV Souper Bowl of Caring telethons started in 2014, and America First Credit Union has been a partner since that time through its charitable foundation. In the past decade, AFCU and Sinclair Broadcasting Group have expanded its Souper Bowl of Caring partnerships to Las Vegas, Reno, and Boise.

 

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ABOUT AMERICA FIRST CREDIT UNION

Now in its 85th year, America First Credit Union has grown from a single branch serving military personnel and federal employees into one of the strongest and most progressive credit unions in the country. The credit union is the largest in Utah, and has 115 locations across Arizona, Idaho, Nevada, New Mexico and Utah. It is also the fifth largest credit union in America with more than 1.4 million members, and the seventh largest in assets with more than $20 billion. America First Credit Union is a member-owned, not-for-profit cooperative financial institution dedicated to building communities and helping members do more with their money. Learn more at americafirst.com.

MEDIA CONTACT

Dave Nellis
America First Credit Union
801.827.8606

dcnellis@americafirst.com

America First Credit Union Announces Opening of New Riverton Branch

New location to replace in-store branch to better serve Riverton and surrounding communities with new technology and expanded services

RIVERTON, Utah (January 6, 2024) – America First Credit Union (AFCU) today announced the opening of its new Riverton Branch. This modern, free-standing branch replaces the Riverton Walmart Branch, which first opened in 2008, and is an extension of the growth the credit union has seen in the area as well as its continued commitment to serving members on the west side of Salt Lake County.

The Riverton Branch is designed to better serve the financial needs of the local community, which includes nearly 16,000 AFCU members and a diverse population of approximately 45,000 residents. Additionally, the branch is expected to draw traffic from neighboring communities such as Bluffdale, Herriman, South Jordan, and Draper, offering enhanced services for individuals and businesses alike.

“This new branch reflects our ongoing dedication to creating state-of-the-art financial services experiences and strengthening relationships in our community,” said Heather Flinders, Vice President, South Central Branches. “This beautiful facility will help us expand the exceptional service our members expect from America First Credit Union.”

A New Standard for Member Experience
The Riverton Branch is among AFCU’s most advanced locations, featuring innovative technology to improve member convenience and service. Highlights include:

  • Enhanced Drive-Up Features: Two drive-up lanes, and a new canopy design over video teller machines has been constructed for improved accessibility.
  • Video Teller Machines (VTMs): Traditional drive-up services have been replaced with VTMs that offer on-demand support from the Branch Remote Services Team, ensuring quick and efficient transactions.
  • Modernized Interiors: A tailored interior space has been designed for more meaningful member connections and an improved overall banking experience.

Member Celebration Day
To celebrate the new branch, AFCU will host a Member Celebration Day on Saturday, January 11, from 11 a.m. to 1 p.m. The community is invited to enjoy food trucks, family-friendly activities, and exciting giveaways.

Exclusive New Member Offers
Special new member promotions are available at the Riverton Branch through January 31, 2025:

  • $200 for new members who establish a savings and checking account
  • $50 for new youth members (ages 8–17, Savings) who establish a teen checking account including a Fundz card
  • $50 for new youth members (ages 0–7) who establish a savings, dedicated savings, or certificate of deposit account
  • A chance to win a $3,000 Get-A-Way Today Vacation Package


Ribbon Cutting Ceremony

A formal ribbon-cutting ceremony will take place on Friday, January 17, 2025, with AFCU representatives, community leaders, and others in attendance.

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ABOUT AMERICA FIRST CREDIT UNION

Now in its 85th year, America First Credit Union has grown from a single branch serving military personnel and federal employees into one of the strongest and most progressive credit unions in the country. The credit union is the largest in Utah, and has 115 locations across Arizona, Idaho, Nevada, New Mexico and Utah. It is also the fifth largest credit union in America with more than 1.4 million members, and the seventh largest in assets with more than $20 billion. America First Credit Union is a member-owned, not-for-profit cooperative financial institution dedicated to building communities and helping members do more with their money. Learn more at americafirst.com.

America First Credit Union Partners with Utah Hockey Club to Debut Exclusive Visa® Debit Card

FOR IMMEDIATE RELEASE

New card offers exclusive design and benefits for fans to kick off team partnership with America First Credit Union

SALT LAKE CITY November 13, 2024 – America First Credit Union has introduced its limited-edition Utah Hockey Club Visa® debit card — marking the first, exclusive credit union partnership with the newly established NHL franchise.

Fans can get their Utah Hockey Club debit card starting Wednesday, November 13, and enjoy exclusive benefits throughout the season.

“Our partnership with Utah Hockey Club allows us to offer valuable benefits to our members, many of whom are also members of the vibrant new community growing around this team,” said Thayne Shaffer, president and CEO at America First Credit Union. “This card is unique to this season, and we hope members will take full advantage of what it offers — especially as they take in a game at Delta Center.”

Exclusive Benefits for Cardholders:

In addition to a unique, Mountain Blue design, Utah Hockey Club Visa® debit cardholders can access a wide range of perks when attending Utah Hockey Club events at Delta Center, including:

  • 10% off concessions at Summit Snacks, Tenders, Farr’s Ice Cream, and Dippin’ Dots at Delta Center.
  • 15% off purchases at the Team Store located inside Delta Center (some exclusions may apply).
  • Early arena access – cardholders can enter Delta Center 30 minutes before doors open when they present their America First Credit Union debit card — allowing them early, relaxed access to pregame events and activities.

“We’re thrilled to partner with America First Credit Union to offer fans a debit card that connects them directly to Utah Hockey Club this season,” said Chris Barney, president of revenue and commercial at Smith Entertainment Group. “Together, we’re giving fans new ways to engage with the club and look forward to AFCU members being a part of the excitement from day one.”

In addition to the card partnership, the credit union will work with the Utah Hockey Club on community initiatives and military recognition, starting with the Our Team Service Dog project. The team has adopted a puppy that will stay with the Utah Hockey Club for two years and be supported by the credit union. Fans will see the dog at home games — which will be integral to the animal’s socialization and training as a service dog for military veterans. After two years of training, the credit union and the Utah Hockey Club will present the dog to a veteran at a game.

The Utah Hockey Club Visa debit card is available at no cost to America First members who have Classic and Premium Checking accounts. Fans can showcase their support for the team with every purchase, while continuing to enjoy the security and convenience of transacting with their America First Credit Union card — including access to over 30,000 no-fee ATMs and Visa’s global acceptance network. This limited-edition card will be available for a short time only and is a unique way to commemorate the club’s inaugural season.

For more details or to get your Utah Hockey Club Visa debit card, visit www.americafirst.com/utahhockey.

 

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About America First Credit Union

Now in its 85th year, America First Credit Union has grown from a single branch serving military personnel and federal employees into one of the strongest and most progressive credit unions in the country. The credit union is the largest in Utah, and has 115 locations across Arizona, Idaho, Nevada, New Mexico and Utah. It is also the fifth largest credit union in America with more than 1.4 million members, and the seventh largest in assets with more than $20 billion. America First Credit Union is a member-owned, not-for-profit cooperative financial institution dedicated to building communities and helping members do more with their money. Learn more at americafirst.com.

About Utah Hockey Club

Smith Entertainment Group (SEG) established Utah’s first-ever NHL franchise in April 2024, with the team set to debut in the 2024-25 season. With this move, SEG introduced the second “Big Four” major professional sports league to Utah for the first time in state history. To be known as Utah Hockey Club for their inaugural season, the club was established with a competitive, dynamic roster and 34 draft picks spanning their first three consecutive seasons (2024-27). The team will compete at Delta Center in downtown Salt Lake City, building on the renowned, energetic atmosphere for which Utah’s sports and entertainment scene has become known. The arena’s hockey capacity for Utah’s inaugural season is 11,131 with the option to open thousands of additional single-goal view seats for select games. For more information on Utah Hockey Club, an entity of Smith Entertainment Group, visit www.UtahHockeyClub.com.

Media Contact
Dave Nellis
America First Credit Union Director of Public Relations
801.725.8735
dcnellis@americafirst.com

Hannah Oh
for America First Credit Union
208.313.9683
hoh@intrepidagency.com

Makaelee Main
Utah Hockey Club PR
801.243.7847
makaelee.main@teamseg.com

Purple is back with the Utah Jazz Visa® debit card from America First Credit Union

America First Credit Union unveils this season’s limited-edition Utah Jazz Visa® debit card in the team’s classic Mountain Purple

SALT LAKE CITY (October 23, 2024) – America First Credit Union, the official credit union of the Utah Jazz, has released a limited-edition Utah Jazz Visa® debit card in the team’s iconic Mountain Purple — marking the return of a classic look for Jazz fans.

“Our partnership with the Utah Jazz represents a shared commitment to building vibrant, meaningful communities,” said Thayne Shaffer, president and CEO at America First Credit Union. “This latest collaboration provides unique benefits to members, and is yet another way that we’re standing alongside the Jazz as we work together to enrich the lives of Utahns both on and off the court.”

America First Credit Union has offered official Utah Jazz debit cards since 2021, with this year’s Mountain Purple design joining a collection of previously released cards in black/white, and yellow.

 

Exclusive Benefits for cardholders include:

  • Ten percent off single-game tickets, including group ticket purchases with at least 20 people.
  • Discounts on purchases at Summit Snacks, Tenders, Farr’s Ice Cream, and Dippin’ Dots inside Delta Center.
  • Fifteen percent off purchases at the Team Store, located inside Delta Center, and 32% off the day after a Jazz player records a triple-double.
  • Five percent off select skybox and suite rentals for Utah Jazz games.
  • Invitations to pre-sales for concerts and events at Delta Center.
  • Special early entry privileges up to 30 minutes before the general public on game days.
  • Opportunities to participate in post-game on-court experiences, such as on-court free throws.

America First’s partnership with the Utah Jazz extends beyond game-day excitement. Through their partnership, the Utah Jazz and America First Credit Union work together on various initiatives throughout the year, including charitable events that support the needs of the community, youth sports programs, and a small business competition.

When combined with a premium checking account from the credit union, members can unlock additional benefits, including over $135 in value for $6 per month — or for free by meeting account activity requirements; identity theft protection; mobile phone protection for accidental damage or theft; Couponz Direct, which attaches coupons to members’ loyalty cards for national retailers; and Shopping Saver, which offers deals on dining, shopping, travel, and entertainment.

For more information on how to become a member and get your exclusive Utah Jazz Visa® debit card, visit www.americafirst.com

 

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About America First Credit Union

Now in its 85th year, America First Credit Union has grown from a single branch serving military personnel and federal employees into one of the strongest and most progressive credit unions in the country. The credit union is the largest in Utah, and has 115 locations across Arizona, Idaho, Nevada, New Mexico and Utah. It is also the fifth largest credit union in America with more than 1.4 million members, and the seventh largest in assets with more than $20 billion. America First Credit Union is a member-owned, not-for-profit cooperative financial institution dedicated to building communities and helping members do more with their money. Learn more at americafirst.com.

 

About the Utah Jazz

Founded as the 18th member of the National Basketball Association (NBA) in 1974, and located in Salt Lake City since 1979, the Utah Jazz are committed to excellence as a team and in the community. On the court, the Jazz are the second-winningest team in the NBA over the last 30 years, having won nine division titles and two Western Conference championships along with 17 seasons of 50-plus wins, and are supported by one of the most passionate fan bases in all of sports. The Utah Jazz also operates the Junior Jazz program, the largest and longest-running youth basketball league in the NBA, featuring more than 60,000 players and an additional 13,000 volunteers who take part annually across six states. For more information on the Utah Jazz, an entity of Smith Entertainment Group, visit americafirst.com/jazz.

 

Media Contacts
Dave Nellis
America First Credit Union Director of Public Relations
801.725.8735
dcnellis@americafirst.com

Makaelee Main
Utah Jazz Public Relations
801.243.7847

Marcus Hardy
for AFCU
801.823.5534
mhardy@intrepidagency.com