New Desert Color Branch provides convenient access to financial services for members in Washington County
GEORGE, Utah (March 10, 2026) — America First Credit Union (AFCU) today opened a new branch in St. George, expanding access to financial services for members in Washington County and surrounding communities.
Located at 952 W. Black Mountain Drive, the Desert Color Branch provides convenient access to the credit union’s full range of financial products and services, including savings and checking accounts, home and auto loans, business services and financial guidance from local experts.
The new branch reflects America First’s continued investment in Southern Utah as the region experiences strong population and economic growth.
“As communities in Southern Utah continue to grow, we want to make sure our members have convenient access to the financial services and resources they need,” said Thayne Shaffer, president and CEO of America First Credit Union. “Opening the Desert Color Branch in St. George allows us to be part of that growth while continuing our commitment to serving members and supporting the local community.”
To mark the opening of the newest St. George branch, America First Credit Union is offering limited-time promotions for new members:
- Up to $350 for new adult members who open qualifying savings and checking accounts and complete select account activities
- Up to $250 for new business members who open a new business account and meet qualifying requirements
- $50 bonuses for children and teens who open qualifying youth savings and checking accounts
- Referral rewards for members who invite friends or family to open an account
- A chance to win an electronic mountain bike during grand opening festivities
Additional details and eligibility requirements are available at the Desert Color St. George branch.
Along with the opening, a community celebration is planned for Saturday, April 11, from 11 a.m. to 1 p.m., featuring family-friendly activities, food, giveaways, and opportunities for residents to meet the branch team.
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About America First Credit Union
Now in its 86th year, America First Credit Union has grown from a single branch serving military personnel and federal employees into one of the strongest and most progressive credit unions in the country. The credit union is the largest in Utah and has 117 locations across Arizona, California, Idaho, Nevada, New Mexico and Utah. It is also the fifth largest credit union in America with more than 1.5 million members, and the sixth largest in assets with more than $23 billion. America First Credit Union is a member-owned, not-for-profit cooperative dedicated to building communities and helping members do more with their money. Learn more at americafirst.com.
MEDIA CONTACT
Dave Nellis (onsite)
America First Credit Union
801.725.8735 | dcnellis@americafirst.com