America First Credit Union Partners with University of Arizona to Sponsor Athletics Program
FOR IMMEDIATE RELEASE
SALT LAKE CITY, UT – September 23, 2022 – America First Credit Union (AFCU) has inked a multi-year sponsorship agreement with Arizona Athletics and its multimedia rightsholder, Arizona Wildcat Sports Properties. This sponsorship is part of AFCU’s commitment to ingrain itself in the communities it serves by supporting sporting events, arts & entertainment, and various community affairs.
The partnership includes sponsorship of U of A’s football games, both men’s and women’s basketball games, and a collaboration with women’s basketball head coach Adia Barnes. The partnership will also incorporate a “Touchdown for the Hometown” feature to recognize a local charitable organization that has given back to the community.
Together the partners are working on a collaborative Arizona Athletics-branded Visa® Credit card. Once released, AFCU credit union members can proudly select the U of A marks to display on their Visa® credit card.
“I’m honored and excited to partner with America First Credit Union,” said Adia Barnes, Head Coach of Arizona Women’s Basketball. “I certainly understand the importance of recruiting and developing talented people, rallying your team around a shared vision, and doing what you do with passion. AFCU has built their reputation by adhering to those same principles. We are thrilled to welcome them to the Tucson community and our family of Wildcat Corporate Partners.”
“America First Credit Union loves to support our area’s colleges and universities, particularly when that support goes toward teaching young people about drive, determination, and goodwill,” said Tammy Gallegos, chief marketing and strategic engagement officer at AFCU. “Our sponsorship of Arizona Athletics affirms our commitment to our communities and the stellar athletic leadership at U of A.”
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ABOUT AMERICA FIRST CREDIT UNION
Proudly celebrating 83 years of servicing members and a long-standing history, America First Credit Union has become one of the largest, most stable, and most progressive credit unions in the country, and has remained a member-owned, not-for-profit cooperative financial institution. Today, America First has 121 locations, and is the seventh largest credit union in assets in the United States with over $17 billion, and the fifth largest credit union in membership in America with more than 1.2 million members.
ABOUT LIVE NATION
Live Nation Entertainment (NYSE: LYV) is the world’s leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Sponsorship. For additional information, visit www.livenationentertainment.com.
MEDIA CONTACTS:
Dave Nellis
America First Credit Union
801.827.8606
dcnellis@americafirst.com
Robert Benson
R&R Partners
702.318.4249
robert.benson@rrpartners.com