Guest Commentary: Measured Growth & Shared Strength Drive America First

Rex Rollo
Rex Rollo – Executive VP / Chief Financial Officer
By Rex Rollo, Executive Vice President/Chief Financial Officer

Through July, America First achieved double-digit growth in both assets and deposits, generating earnings that elevated the credit union’s net worth to exceed 150% of well-capitalized regulatory requirements.

In total, assets of more than $11 billion make us Utah’s largest credit union and the ninth most substantial in the nation, with 128 branches in Utah, Nevada, Arizona and Idaho. We at America First are privileged to have increased liquidity and an improved efficiency ratio.

Such figures for the first six months of 2019 are indeed notable for any financial institution. What sets us apart, however, is that we achieved these benchmarks while expanding our market presence and broadening our brand recognition, delivering the ability to handle millions of transactions through digital channels. These positive and ongoing results clearly indicate the strength and long-term success of America First Credit Union.

Behind the statistics, ratios & amounts, however, our greatest measurement of success is the growing number of people who join America First every day membership now stands at over one million. The philosophy of people helping people drives us to perform at the highest level, supporting the America First mission statement: “our chief concern is the financial well-being of our members.” In like fashion, as members develop financial health by using more products and services, the organization’s collective well-being is enhanced. This is as true today as it was 80 years ago, when 59 individuals founded the credit union we now enjoy.

In almost all respects, we stand on the shoulders of those who have gone before us. Our lives are better because of their efforts and, through their hard-fought gains, we enjoy the view from higher ground. In much the same way, America First always strives to be in the best possible position to help members. Past, present and future, those who have united and will unite to benefit each other fulfills the promise on which we stand. It is with gratitude that we thank you for propelling America First forward, creating strong shoulders for others.