Guest Commentary: Protecting & Enhancing Your Financial Health
By Rex Rollo, Executive Vice President/Chief Financial Officer
I recently had the pleasure of appearing on a KSL Newsradio program to provide commentary regarding our financial environment and how it affects us. We discussed an article in a major publication that indicated the average American had increased his or her checking account balance by $2,000 over the last few years.
The host asked if I thought this was an indication of consumers across the country improving their financial health, and if the same were true for America First members. Although I could only speak in general terms about conditions nationally, I did verify that our membership has been taking steps to enhance their finances. Not only are checking account balances rising, we have also seen double-digit growth in a variety of our savings vehicles.
The America First mission statement relates that we are committed to providing superior services to the members/owners and that our chief concern is their financial well-being. Therefore, we work to ensure the financial health of our members because it guarantees the well-being of the credit union.
Through the first six months of 2017, there have been clear indications of our health and strength, including members and loans both demonstrating gains in the double digits. Our ever-increasing membership—now totaling more than 891,000—generates the necessary resources to provide services and deliver them in the manner members choose. Whether it’s through our expanding branch network, call centers, or free online & mobile banking, your credit union is always there to assist, how and when it’s most convenient for you. Additionally, our dedication to innovation and technology allows us to complete millions of transactions without compromising the security of your information.
I am happy to report that the financial health of America First is strong and continues to improve. Our assets have reached $8.9 billion—over a billion more than we held at the same time last year. Reserves are at their highest levels in years. More and more members are enjoying 24/7 access to their accounts and information via our mobile app. But the most important measurement I am proud to provide is the advancement in the financial health of our members. After all, you are the true capital of America First Credit Union.