Honoring Long-Standing Traditions and Building the New

By John B. Lund, President and Chief Executive Officer

It’s hard to believe 2019 is quickly coming to an end and the holidays are upon us. I do enjoy the season—all the bright lights, beautiful sights, sounds, excitement and activities. Even with the hustle and bustle, there is a peace about this time of year. For me, it’s always an opportunity for reflection and appreciation.

Part of what makes the season so special are family traditions, some old and others having been recently established. A venerable tradition dear to me is stringing popcorn and cranberries with a needle and thread to make a garland for our Christmas tree.

My mother began this practice when she was a child and it continued throughout  my youth. My wife and I carried it forward with our family. For Mom, it was probably a good way to beautify the tree on a very small budget. For me, while it certainly adds charm, the process of creating these beautiful chains of red and white brings back cherished memories of Christmases past with family, friends, and loved ones.

My wife and I instituted a newer tradition where, while traveling, we collect an ornament from various parts of the country and world we have the opportunity to visit. Over time, these unique pieces have added up and are now very special to us. As we decorate the tree every year, each ornament prompts fond memories and gratitude for vacations, trips, and experiences we’ve had with special people.

Your credit union has held true to long-standing traditions such as financial strength, trust, and integrity. We’re dedicated to sustaining an outstanding service culture, continuing our passion for delivering relevant products and services of true value, and focusing on developing lifelong relationships with each member.

A more recently established tradition is our attention on continually expanding and improving our role as your premier provider of electronic services. In today’s fast-paced world, convenience & speed are an important priority, and we designed our award-winning mobile and digital platforms to ensure we’re available how, when, and where you need us.

Our commitment is to embrace and build upon these traditions, and to develop new ones as the times and seasons require. We appreciate your loyalty to and trust in America First as your  financial partner.

On behalf of the credit union’s employees and volunteers, it’s my privilege to offer our sincere wishes for a wonderful, safe, enjoyable, and peaceful holiday.