America First Credit Union and the Real Salt Lake Announce Winner of Inaugural Small Businesses Spotlight

Snider Brothers Meats receives an America First-donated RSL marketing sponsorship agreement

SALT LAKE CITY – Nov. 28, 2023America First Credit Union (AFCU) and Real Salt Lake are excited to announce today Snider Brothers Meats as the grand prize winner of its inaugural “Small Business Spotlight” contest. The Cottonwood Heights-based company was announced as the contest winner during a live finals event at America First Field. As the winner, America First Credit Union will provide Snider Brothers Meats with single-season assets for a marketing sponsorship with RSL and at America First Field, which are tailor-made to assist in their business growth.

“Opportunities like this are once in a lifetime,” said Rachel Wilson, Manager of Snider Brothers Meats. “We are honored to have been selected as the Small Business Showcase Winner by America First Credit Union and Utah’s own Real Salt Lake.  We are looking forward to the possibilities that this partnership presents in growing our business, connecting with our communities, and sharing our passion. We can’t wait to get started!”

 Snider Brothers Meats is a family-owned business with six generations of experience. As a staple in the Cottonwood Heights community for more than 30 years, the company holds true to its traditions and values of the past — service and quality over everything else. Whether it is offering BBQ lessons to customers in the parking lot, teaming up with local schools and sports organizations to raise money or ensuring their lifelong customers make the best selection for their family gatherings, the crew at Snider Brothers strives to make our community more welcoming and better every day.

“We congratulate Snider Brothers Meats on their impressive 30 years as a family business and the well-deserved recognition as the inaugural RSL Small Business Showcase winner,” said Thayne Shaffer, America First Credit Union President and CEO. “At America First Credit Union, we’re proud to support small businesses committed to their community, like Snider Brothers Meats. Thank you to our partners at Real Salt Lake, who help us empower and support local businesses.”

 “It is our privilege as a Club to enrich our community and offer experiences like this alongside a partner like America First Credit Union,” said John Kimball, Real Salt Lake President. “We are so excited to be able to work with Snider Brothers Meats and create a partnership package that will not only highlight and promote their incredible brand but will connect to our passionate fan base and increase their voice in our community.”

 The inaugural contest garnered around 270 entries from small businesses across Utah. Finalists were evaluated on how well they represent Utah, how much they currently give back to the community, and how this opportunity will help them execute their business objectives successfully. The finalists were picked by a panel of judges comprised of AFCU and RSL representatives and community and business leaders.





Proudly celebrating 84 years of servicing members and a long-standing history, America First Credit Union has become one of the largest, most stable, and most progressive credit unions in the country. As Utah’s largest credit union, it has remained a member-owned, not-for-profit cooperative financial institution. Today, America First has 118 locations across the five western states of Utah, Idaho, Arizona, Nevada, and New Mexico. America First is the eighth largest credit union in assets in the United States with over $19 billion, and the fifth largest credit union in membership in America with more than 1.3 million members.


Dave Nellis
America First Credit Union

Kelsey Richardson
R&R Partners