Our Promise is to Strive for Continued Excellence in Financial Services
By John B. Lund, President and Chief Executive Officer
As a new year begins, it’s an appropriate time to reflect on the organization’s accomplishments during the previous months, as well as set goals and objectives for those to come. I made a list of personal benchmarks for myself and, so far, I’ve been reluctant to ask my wife what she thinks that checklist should really contain!
Your credit union performed very well in 2017. Several milestones were achieved, including the attainment of over $9 billion in total assets and more than 900,000 members. America First is the 11th largest credit union in the nation in terms of assets and the 6th largest in membership. We were honored to receive multiple awards and recognition from chambers of commerce, cities, and business groups, not the least of which was being named by Money Magazine as the best financial institution in Utah.
We certainly appreciate such positive recognition but, more importantly, it reinforces our dedication to the ideal of remaining relevant to our members’ financial needs in a changing and diverse landscape. Listed below are a few member comments that are representative of many we receive:
I believe your employees care for their members as people, instead of as income generators…Your service kept us at America First and will keep me [at the credit union] going forward. Kudos to you for actually creating a corporate culture that stays true to your promise: Members come first. ~Virginia B.
…I recommend [America First Credit Union] because of the care that I have received throughout the years. Thank you from the bottom of my heart! ~Tracy M.
I want to express my heartfelt thank you for the care and concern that Chad exhibited to my mother. [Because of] their conversation and his efforts, he was able to save my mother, who is on a very limited income, a lot of money. Thank you for having such great employees and an atmosphere that brings back the local friendly business that is as much a friendship as it is about business. ~Michael M.
I opened 3 accounts back in June. I was trying to get my credit straightened out to purchase a home. Aubrie was so helpful and gave me hope for what I thought was a hopeless situation. I’ve since paid of much of my existing debt and my credit score has increased over 100 points. My old bank didn’t even have a suggestion for how to fix my credit problem. I thank [America First] and praise them for having great people like Aubrie! ~Online member feedback posted on November 21, 2017
For 2018, it is our desire and promise to continue assisting members to the best of our ability, providing beneficial products, services, and guidance that will improve and simplify your financial lives. Thank you for your trust in America First. We look forward to a lifelong relationship with you and your family & wish you a happy new year!