Reflections of the Season

By John B. Lund, President & CEO

As I write this message, I have very mixed and deep emotions. I always look forward to the holidays and the excitement, splendor, beauty, and feelings of good will they bring. At the same time, I realize there are individuals and families under tremendous stress, who are facing hardships, or who have broken hearts and cause to mourn. The holidays can bring significant peace and comfort during these times, yet in some cases, the season may seem to magnify the difficulties they are going through.

I’ve also been thinking about the recent observation of Veterans’ Day and Thanksgiving. There is so much for which we are grateful as citizens of this wonderful country. We enjoy unparalleled opportunity in terms of education, employment, health, religious freedom, recreation, service, and general quality of life.

We’re truly indebted to the men, women and their families who sacrifice tremendously—in many cases with their own lives—to protect and promote peace. Other individuals such as teachers, friends, co-workers, leaders and family members also enrich our spirits. Upon reflection, I’m indeed thankful for my great parents. They have passed on, but the tremendous memories and life lessons they left continue to bless and inspire all who knew them.

I’m certainly appreciative of America First Credit Union. Our mission is to improve our members’ financial well-being and to enhance the communities we call home. Our volunteers and staff are passionate about this purpose. We stand ready to educate, inform and assist you during both joyous and challenging experiences.

I regularly speak with members who share examples of the excellent service they have received. Additionally, I’m genuinely humbled to hear stories of life-changing events where America First has helped provide solutions to complex and trying circumstances.

Please accept our sincere thanks for your membership and loyalty. We look forward to a lifelong relationship. Best wishes for a Merry Christmas, a happy holiday season, and a productive and joyful new year.