Renewal Brings Opportunity for Beneficial Change

John Lund

By John B. Lund, President and CEO

It’s hard for me to believe another year has come and gone, yet I always appreciate this annual opportunity to pause and reflect on treasured memories & accomplishments.

Additionally, it’s a time to re-focus our efforts toward achieving the goals being set for the months ahead. Reader’s Digest traditionally compiles its 15 most popular New Year’s resolutions. Here is the 2019 list:

  1. Get into shape
  2. Lose weight
  3. Enjoy life to the fullest
  4. Spend less, save more
  5. Dedicate additional time to family, friends
  6. Become better organized
  7. Learn something new
  8. Travel
  9. Break a smartphone addiction
  10. Cook meals at home rather than dining out
  11. Cut down on drinking
  12. Stop smoking
  13. Reduce stress
  14. Make sleep a priority
  15. Floss regularly


Whether or not the above aspirations factor into your plans, some of them coincide with mine. In fact, I’m pleased to know that three or four have already been conquered!

America First Credit Union can be key to meeting several of these objectives. We provide sound advice and counseling, will help you discover new ways to conveniently and efficiently manage your money, and we’ll assist you in prioritizing saving, while reducing spending.

Visit a local branch to review your finances. We’ll explore the possibility of lowering the interest rates on loans & credit cards. We offer programs that generate additional cash back for the purchases you’re already making. Our premier electronic services deliver enhanced security and real-time transaction control. America First Visa® credit cards also feature free identity theft recovery services that include protection and monitoring.

These are just a few examples of how we strive to simplify and improve the financial aspect of your life, lessening that source of stress. When your financial affairs are in order and you’re maximizing the available benefits, you’ll likely have more time and energy for family, friends, hobbies, exercise and other pursuits.

Our goal at America First is to become and remain your primary financial partner. We are dedicated to being relevant to all stages of life and ensuring your interactions with the credit union are positive and productive. We thank you for your trust and look forward to a lasting relationship.