Innovation center

America First Credit Union Launches Innovation Center in Downtown Salt Lake City

Financial institution gives members a voice to shape the “branch of the future,” and the future of banking 

RIVERDALE, Utah – America First Credit Union, a leading member-owned, not-for-profit cooperative financial institution, will launch its newest venture, the America First Credit Union Innovation Center, located in the center of City Creek Center in Downtown Salt Lake City, Utah next month. The America First Innovation Center will not serve as a traditional branch, but a collaborative hub to showcase the latest innovative solutions and give members and consumers a greater voice in shaping how they want to be served in the future.  America First will test multiple channel experiences to gain real-time feedback and use this insight to implement experience enhancements across its member base and within its 116 branch locations.

Opening the Innovation Center in the City Creek Center is a strategic effort as City Creek welcomes visitors from all over the state and surrounding areas.  This will allow America First to gain a wide range of collaboration and further enhance ongoing experiences.

“This is a very exciting time for America First with the launch of our first ever Innovation Center,” said America First Credit Union President and CEO, John B. Lund. “We have maintained our position to bring relevant innovation to our members and provide the best experience possible.  This continues to propel us forward as a leader in this space.”

Solution partners for the project include Adrenaline, Antuar, BNA Consulting, Buffalo Pacific, Cisco, City Creek Center, Diebold, Downstream, Financial Town, Glory Global Solutions, HKS Architects, MX, MultiTaction, Oakland Construction, and Taubman, among others. At various times, representatives from these companies will be on site to present on the technologies included as part of the Innovation Center.

“We solicited the very best in technology from the most advanced and well-known companies to bring this unique space to life,” said Randy Halley, executive vice president at America First Credit Union. “The Innovation Center will provide access to the advanced solutions that will allow us to continuously improve upon our commitment to provide the best service for our members.”

A true community partner dedicated to the communities it serves, the America First Innovation Center will also function as an extension of the credit union’s education, community and philanthropic efforts.

The Innovation Center is located at 50 south Main Street, Suite 176A, Salt Lake City, UT 84101. For more information, job inquiries, please visit