Service Excellence Delivers Long-Term Benefits to America First Members

By John B. Lund, President and Chief Executive Officer Dear valued members, I feel fortunate and humbled to be a part of such an outstanding organization and I am pleased to report that 2017 was a period of significant accomplishment. Our credit union is strong, stable, and well-positioned for a bright future. We will work diligently to continue earning your trust and support. Additionally, I am honored to report that Money Magazine recognized America First as Utah’s best financial institution; the following principles illustrate just four of the reasons why: Value: We endeavor to provide relevant products and services in a…
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Guest Commentary: All Indicators are Positive for Continued Economic Growth

By Glen Olpin, Senior Vice President—Chief Economist February of 2018 marks the 104th straight month of national economic recovery. This period of economic improvement may be the longest, yet weakest on record, but there are no signs of a slowdown on the horizon. Utah and neighboring Intermountain West states are experiencing stronger overall growth than the national average. Nationwide strength in economic growth as measured by gross domestic product (GDP) was recently reported for 2017; we expect continued strength throughout this year. Businesses have acted cautiously during the latest cycle of an improving economy; however, recent measures assessing the commercial sector…
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Our Promise is to Strive for Continued Excellence in Financial Services

Our Promise is to Strive for Continued Excellence in Financial Services

By John B. Lund, President and Chief Executive Officer As a new year begins, it’s an appropriate time to reflect on the organization’s accomplishments during the previous months, as well as set goals and objectives for those to come. I made a list of personal benchmarks for myself and, so far, I’ve been reluctant to ask my wife what she thinks that checklist should really contain! Your credit union performed very well in 2017. Several milestones were achieved, including the attainment of over $9 billion in total assets and more than 900,000 members. America First is the 11th largest credit union…
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What Are Your Most Cherished Childhood Holiday Memories?

What Are Your Most Cherished Childhood Holiday Memories?

By John B. Lund, President & Chief Executive Officer Every January, the entire America First management team gets together to kick off a new year, discuss our strategic plan and budget priorities, and generate enthusiasm for achieving future goals. I was addressing the group a couple of years ago at this event and, as an experiment, I asked for three volunteers to come forward. My request was quite simple, but came it as a bit of a surprise. I asked each to share his or her fondest or most cherished childhood memory from Christmas or the holidays. None mentioned a bicycle,…
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Remember the Meaning ‘Mail Call’ Has for our Veterans this Holiday Season

By John B. Lund, President & CEO In November, we celebrate two national holidays, Veterans’ Day and Thanksgiving. As citizens of this country, there is much for which we are rightly grateful, not the least being our veterans, who served and sacrificed to preserve our freedoms, lessen tyranny & oppression all over the world, and provide hope to millions. We at America First Credit Union recently had the opportunity & privilege to support and take part in an effort that benefits World War II veterans. The Honor Flight Network is a non-profit organization created solely to recognize veterans for their immeasurable…
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Breaches & Identity Theft Are All Too Common—But We’re Here to Help You

By John B. Lund, President and Chief Executive Officer Unfortunately, the news of data compromises occurring at merchants, large companies and most recently at Equifax, one of the three major credit-reporting agencies, is increasingly prevalent. Considering the Equifax incident involved nearly half the U.S. population—143 million residents—the chances of any given individual being affected are reasonably high. You can find out if this breach has impacted you at equifax.com. If your information is involved, there are steps you can and should take to protect your identity: If you have an account with Equifax, change the password immediately. Be sure the new…
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Believe

By John B. Lund, President & Chief Executive Officer It’s September. The kids are back in classes, days are getting a bit shorter, and the harvest is on. We’re entering a wonderful time of year and I hope you’re enjoying it. Each year, our management team establishes an internal theme we use as a principle focus and rallying cry for leadership and training meetings. Throughout 2017, our spotlight has been on Believe. This is a powerful concept, because we are guided and shaped by our beliefs, forming the foundation for the way we think, what we do, and how we live.…
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Guest Commentary: Protecting & Enhancing Your Financial Health

By Rex Rollo, Executive Vice President/Chief Financial Officer I recently had the pleasure of appearing on a KSL Newsradio program to provide commentary regarding our financial environment and how it affects us. We discussed an article in a major publication that indicated the average American had increased his or her checking account balance by $2,000 over the last few years. The host asked if I thought this was an indication of consumers across the country improving their financial health, and if the same were true for America First members. Although I could only speak in general terms about conditions nationally, I…
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United We Stand

United We Stand

By John B. Lund, President and Chief Executive Officer I’m extremely fortunate to live in a small, rural mountain town where the air is clean, the scenery is beautiful, and the people are friendly, hard-working & service-oriented. Lovely patriotic scenes are painted on the sides of two local barns, illustrating pride of country and patriotism. The community is also known for our annual Independence Day celebration held in and around the park. A flag-raising ceremony marks the sunrise, followed by 5K and 10K races, a delicious freshly cooked breakfast, and a parade around the town square. There are games for the…
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Cherish Great People, Great Times and Great Memories

Cherish Great People, Great Times and Great Memories

By John B. Lund, President & Chief Executive Officer It’s hard to believe 2017 is nearly halfway over. The year has brought some wonderful occurrences and I have much for which I am grateful. I also experienced significant sadness and heartache. Both my brother and my youngest sister passed away unexpectedly within a month of each other. During Memorial Day weekend, I visited their graves and those of other loved ones. While doing so, I paused with appreciation to think of the good times, lessons learned, and recollections that will last forever. Our extended family has vacationed on a houseboat at…
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