Author: Jason Wood

Service Excellence Delivers Long-Term Benefits to America First Members

John LundBy John B. Lund, President and Chief Executive Officer

Dear valued members,

I feel fortunate and humbled to be a part of such an outstanding organization and I am pleased to report that 2017 was a period of significant accomplishment. Our credit union is strong, stable, and well-positioned for a bright future. We will work diligently to continue earning your trust and support.

Additionally, I am honored to report that Money Magazine recognized America First as Utah’s best financial institution; the following principles illustrate just four of the reasons why:

Value: We endeavor to provide relevant products and services in a convenient and professional manner, simplify busy lives, and help members keep more of their hard-earned money.

To that end, we offer free checking, free 24/7 online & mobile banking, free nationwide ATM withdrawals, free educational seminars, free financial counseling, free credit scores, free document shredding events, free financial calculators and budgeting tools, as well as numerous benefits that recognize the value we provide.

Our Visa® cards allow worldwide transactions, deliver industry-leading cash back & rewards programs, and provide merchant-funded offers that generate additional cash. Using Visa from America First further brings free identity theft recovery services, account and fraud monitoring, real-time security, and free mobile device management, including the ability to turn cards on and off. Discounts for transactions made with our Visas are available at retailers, events, and recreational opportunities.

The credit union’s loan and deposit products consistently lead the competition in rate, flexibility and choice. We are the market’s number-one auto lender and rank among the best in RV and mortgage financing.

America First business members have a wealth of resources at their disposal, including SBA loans, lines of credit, Visa credit accounts, complete in-house merchant services, free checking, and many other significant advantages.

Encompassing a financial solution for every need, we also offer fully managed insurance, investments, health savings, retirement planning, wealth management, and trust services.

Service: It is our goal to establish meaningful lifelong relationships, serving our members how, where & when they choose.

In addition to a significant, multi-state network of 125 branches, America First creates an anytime, anywhere environment with award-winning online and mobile services, mobile deposits, telephone banking, live chat, and robust social and digital media platforms.

Loyalty, retention, and product utilization numbers remain among the best in the nation. Our Net Promoter score–a benchmark for evaluating service quality—is at a level attained by only the best of the best companies.

Throughout my associations and travels, it is not uncommon for individuals to share stories of how America First has served, supported, and benefitted them when they learn of my position with the credit union. It is extremely satisfying knowing we are improving the lives of those around us.

Strength: America First demonstrates fiscal strength, stability, soundness and is independently rated among the best credit unions in the country.

Last year, we received positive results from a National Credit Union Administration examination and from an external auditing firm. When completed, we expect a similar outcome for 2017.

During turbulent economic times, such as the deep recession of 2008 to 2010, a lack of capital strength was often the root cause leading to the weakening or failure of a financial institution. This is not the case with our credit union, as America First closed the year with $912.3 million in capital, up 8.07% from 2016. Our net worth ratio is 11.11%, well above the federal regulatory requirement.

Net income totaled $93.4 million. Assets grew by 12.07%, ending the year above $9.2 billion—America First is now the 10th largest credit union in the nation in terms of this measurement.  Return on assets was a healthy 1.06%. Our membership continued growing at a healthy pace, closing 2017 at over 905,000. Deposits increased $893.4 million (12.39%) and loans grew by more than $1 billion, or 17.16%. Delinquencies rose slightly to .93%; however, the allowance for loan loss is more than adequate to absorb any portfolio deficiencies.

Our top priority is protecting members’ personal data, financial information, resources, and accounts. America First’s highly regarded information technology systems and networks are continually upgraded, enhanced, monitored, and secured.

Heart: We remain committed to improving our communities & schools, making a meaningful difference in the lives of others.

Examples of these efforts include supporting food drives, contributing thousands of personal volunteer service hours, and making meaningful financial contributions to worthwhile charitable organizations. We support schools, communities, children’s hospitals, financial literacy, educational scholarships, and dozens of projects that promote the greater good.

My deepest gratitude is extended to our volunteers and staff, all of whom are passionate about serving you and who remain sincere in their dedication to seek continual improvement. Most importantly, I express my utmost appreciation to you, our members, and reiterate our commitment to developing and maintaining a lifelong relationship with you and your family.John Lund

 

Avoiding Tax Season Tricks

The middle of April might feel as though it’s ages away, but the tax deadline will soon be upon us—and so will the online scams.

According to the Federal Trade Commission, the country experienced a 50% hike in reported identity theft crimes since 2015, including those related to someone filing a false tax return in a stolen name.

To follow are some timely tips to prevent fraud during the coming months and throughout the year:

  • Officials recommend doing your taxes as soon as possible. The Internal Revenue Service only accepts one return per Social Security number. If yours is in early, a criminal cannot submit another with your personal information.
  • Imposters often claim to be government agents, but official U.S. agencies will never email or call you demanding payment without mailing you a notice first. Nor will they ask for card numbers via email or phone.
  • Regularly review your accounts and activity with free online & mobile banking. We also post your FICO Score ® if you have checking and/or a loan with us. And be sure to check your credit report for shady transactions at least once annually.
  • Watch out for unsolicited emails, texts, social media posts or fake sites that prompt clicking on links or sharing valuable data.
  • Take advantage of free antivirus or protective software.
  • Add a system firewall to prevent unauthorized users.
  • Visit us here to see how we’re working to safeguard your resources.

Better Money Management

Many of us resolve to practice better money-management when a new year gets under way, but by maximizing your membership in America First, you can truly reach those goals.

We offer several free, state-of-the-art services to monitor, track & control your funds, such as:

  • Money Manager—easy, intelligent online budgeting
  • FICO® Scores—check your credit any time with free online banking
  • Account alerts—stay informed about balances, transactions, deposits and loan payments
  • Card Guard®—set transaction limits, approve merchants & turn your America First Visa® cards on and off

Click here to learn how these and other premier tools can enhance your financial health.

Guest Commentary: All Indicators are Positive for Continued Economic Growth

Glen OlpenBy Glen Olpin, Senior Vice President—Chief Economist

February of 2018 marks the 104th straight month of national economic recovery. This period of economic improvement may be the longest, yet weakest on record, but there are no signs of a slowdown on the horizon.

Utah and neighboring Intermountain West states are experiencing stronger overall growth than the national average. Nationwide strength in economic growth as measured by gross domestic product (GDP) was recently reported for 2017; we expect continued strength throughout this year.

Businesses have acted cautiously during the latest cycle of an improving economy; however, recent measures assessing the commercial sector show increased strength and confidence. We expect a favorable business services and lending climate to prevail in 2018.

Consumers have led the recovery and remain optimistic about the future. Utah and surrounding states are exhibiting strong employment growth and personal income is rising. Consumer spending has been solid and we expect to see continued strength in spending this year. There are some cautionary indicators, however, including consumer debt rising to pre-recession levels.

Inflation has been slowly trending upward since late 2015, but it does not constitute a threat to continuing economic growth; we are predicting inflation to remain in the 2% to 2.5% range during the coming year.

Short-term interest rates have slowly inched upward and are expected to rise by as much as an additional 1%. As these rates increase, long-term interest rates are expected to move moderately higher as well.

New and existing home sales have been healthy in the face of increasing prices. Housing and construction spending should stay robust. Real estate lending rates are also forecast to remain relatively low. These positive indicators are combining for an already favorable real estate environment to continue throughout 2018.

We have seen ongoing demand for automobiles and that trend is expected to continue. The need for America First vehicle financing is strong. We pledge to remain the leader in auto lending for our members.

Consistently low interest rates, a strengthening business environment, the wealth effect from increasing home values, continued fundamental vitality in the stock market, as well as the hope of reduced regulations and tax relief, are combining to increase consumer and business confidence in a growing economy well beyond 2018.

We expect this to be another successful year for America First Credit Union. We appreciate your membership and remain dedicated to serving your complete financial needs as we move forward together.

Get Some Additional Cash Back and Get the Perks You Deserve

For a limited time, when you transfer balances from other institutions to Visa® from America First, we’ll pay you 3% of that amount! And you’ll get:

  • Additional cash back with free ABC Deals™
  • Free Card Guard® mobile security & fraud protection
  • Free identity theft recovery services
  • Much more

Plus, our cards always deliver:

  • Unlimited 1.5% cash back on every purchase
  • Exclusive deals & discounts
  • Free Picture Perfect™ customization

Apply today.

Eligibility & conditions apply.

 

Keeping your IRA Options Open

We provide the perfect product if you’d rather pay taxes on your retirement fund immediately.

America First offers:

  • Roth IRA accumulators
  • Roth IRA certificates
  • Roth dedicated savings accounts

Open yours today & maximize the earnings.

Products that Can Provide for Your Complete Economic Well-Being

America First Financial Solutions offers products to help you achieve your personal objectives, including:

  • Saving for a home
  • Providing resources for your family’s education
  • Planning a comfortable retirement
  • Maximizing your IRA
  • And more

Make a personal appointment today.

Non-deposit investment products and services are offered through CUSO Financial Services, L.P. (CFS), a registered broker-dealer (Member FINRA/SIPC) and SEC Registered Investment Advisor. Products offered through CFS are not NCUA/NCUSIF or otherwise federally insured, are not guarantees or obligations of the credit union, and may involve investment risk, including possible loss of principal. Investment representatives are registered through CFS. The credit union has contracted with CFS to make non-deposit investment products and services available to members.

Resolve to Stay Safe Online

Although protecting yourself against scams and identity theft is a never-ending proposition, the new year brings an opportunity to place a renewed emphasis on cybersecurity.

To follow are some tips that can help:

  • Check in for free at annualcreditreport.com and look for any suspicious activity.
  • If you detect something, call us at 1-800-999-3961 or send an email to fraud@americafirst.com. And be sure to file a complaint with the Federal Trade Commission.
  • Consistently check your accounts with free online & mobile banking.
  • Don’t respond to phishing emails or telephone scams that seek your account & PIN or other financial information.
  • Get educated—visit us here to learn more about enhanced security at America First.

 

John lund

Our Promise is to Strive for Continued Excellence in Financial Services

John LundBy John B. Lund, President and Chief Executive Officer

As a new year begins, it’s an appropriate time to reflect on the organization’s accomplishments during the previous months, as well as set goals and objectives for those to come. I made a list of personal benchmarks for myself and, so far, I’ve been reluctant to ask my wife what she thinks that checklist should really contain!

Your credit union performed very well in 2017. Several milestones were achieved, including the attainment of over $9 billion in total assets and more than 900,000 members. America First is the 11th largest credit union in the nation in terms of assets and the 6th largest in membership. We were honored to receive multiple awards and recognition from chambers of commerce, cities, and business groups, not the least of which was being named by Money Magazine as the best financial institution in Utah.

We certainly appreciate such positive recognition but, more importantly, it reinforces our dedication to the ideal of remaining relevant to our members’ financial needs in a changing and diverse landscape. Listed below are a few member comments that are representative of many we receive:

I believe your employees care for their members as people, instead of as income generators…Your service kept us at America First and will keep me [at the credit union] going forward.  Kudos to you for actually creating a corporate culture that stays true to your promise: Members come first. ~Virginia B.

 …I recommend [America First Credit Union] because of the care that I have received throughout the years. Thank you from the bottom of my heart! ~Tracy M.

I want to express my heartfelt thank you for the care and concern that Chad exhibited to my mother. [Because of] their conversation and his efforts, he was able to save my mother, who is on a very limited income, a lot of money. Thank you for having such great employees and an atmosphere that brings back the local friendly business that is as much a friendship as it is about business. ~Michael M.

I opened 3 accounts back in June. I was trying to get my credit straightened out to purchase a home. Aubrie was so helpful and gave me hope for what I thought was a hopeless situation.  I’ve since paid of much of my existing debt and my credit score has increased over 100 points. My old bank didn’t even have a suggestion for how to fix my credit problem. I thank [America First] and praise them for having great people like Aubrie! ~Online member feedback posted on November 21, 2017

For 2018, it is our desire and promise to continue assisting members to the best of our ability, providing beneficial products, services, and guidance that will improve and simplify your financial lives. Thank you for your trust in America First. We look forward to a lifelong relationship with you and your family & wish you a happy new year!

Enjoy Some Financial Relief & Lend a Helping Hand to the Less Fortunate

Everyone knows it’s better to give than receive. But as a member of America First, you can do both!

Skipping a loan payment* is only $25 & when you take advantage of this option during the holidays, we’ll contribute $5 to the America First Charitable Foundation that assists the less-fortunate.

Then you’ll be free to go shopping, get caught up on your bills—anything you see fit. Plus, you’ll be helping someone in need. To see if you qualify, log in to free online banking.

*Terms and conditions apply. Not all loans are eligible. Ineligible loans include long-term mortgages, lines of credit & Visa® credit accounts. The America First Credit Union Charitable Foundation is a Utah-based, non-profit corporation.