Author: Jason Wood

John lund

Our Promise is to Strive for Continued Excellence in Financial Services

John LundBy John B. Lund, President and Chief Executive Officer

As a new year begins, it’s an appropriate time to reflect on the organization’s accomplishments during the previous months, as well as set goals and objectives for those to come. I made a list of personal benchmarks for myself and, so far, I’ve been reluctant to ask my wife what she thinks that checklist should really contain!

Your credit union performed very well in 2017. Several milestones were achieved, including the attainment of over $9 billion in total assets and more than 900,000 members. America First is the 11th largest credit union in the nation in terms of assets and the 6th largest in membership. We were honored to receive multiple awards and recognition from chambers of commerce, cities, and business groups, not the least of which was being named by Money Magazine as the best financial institution in Utah.

We certainly appreciate such positive recognition but, more importantly, it reinforces our dedication to the ideal of remaining relevant to our members’ financial needs in a changing and diverse landscape. Listed below are a few member comments that are representative of many we receive:

I believe your employees care for their members as people, instead of as income generators…Your service kept us at America First and will keep me [at the credit union] going forward.  Kudos to you for actually creating a corporate culture that stays true to your promise: Members come first. ~Virginia B.

 …I recommend [America First Credit Union] because of the care that I have received throughout the years. Thank you from the bottom of my heart! ~Tracy M.

I want to express my heartfelt thank you for the care and concern that Chad exhibited to my mother. [Because of] their conversation and his efforts, he was able to save my mother, who is on a very limited income, a lot of money. Thank you for having such great employees and an atmosphere that brings back the local friendly business that is as much a friendship as it is about business. ~Michael M.

I opened 3 accounts back in June. I was trying to get my credit straightened out to purchase a home. Aubrie was so helpful and gave me hope for what I thought was a hopeless situation.  I’ve since paid of much of my existing debt and my credit score has increased over 100 points. My old bank didn’t even have a suggestion for how to fix my credit problem. I thank [America First] and praise them for having great people like Aubrie! ~Online member feedback posted on November 21, 2017

For 2018, it is our desire and promise to continue assisting members to the best of our ability, providing beneficial products, services, and guidance that will improve and simplify your financial lives. Thank you for your trust in America First. We look forward to a lifelong relationship with you and your family & wish you a happy new year!

Enjoy Some Financial Relief & Lend a Helping Hand to the Less Fortunate

Everyone knows it’s better to give than receive. But as a member of America First, you can do both!

Skipping a loan payment* is only $25 & when you take advantage of this option during the holidays, we’ll contribute $5 to the America First Charitable Foundation that assists the less-fortunate.

Then you’ll be free to go shopping, get caught up on your bills—anything you see fit. Plus, you’ll be helping someone in need. To see if you qualify, log in to free online banking.

*Terms and conditions apply. Not all loans are eligible. Ineligible loans include long-term mortgages, lines of credit & Visa® credit accounts. The America First Credit Union Charitable Foundation is a Utah-based, non-profit corporation.

John lund

What Are Your Most Cherished Childhood Holiday Memories?

John LundBy John B. Lund, President & Chief Executive Officer

Every January, the entire America First management team gets together to kick off a new year, discuss our strategic plan and budget priorities, and generate enthusiasm for achieving future goals. I was addressing the group a couple of years ago at this event and, as an experiment, I asked for three volunteers to come forward. My request was quite simple, but came it as a bit of a surprise.

I asked each to share his or her fondest or most cherished childhood memory from Christmas or the holidays. None mentioned a bicycle, doll, or any other toy or gift. Without fail and with visible emotion, they all spoke of experiences with family, friends and neighbors they held dear. We heard of enjoyable times spent together; of games, laughter, delicious meals, and renewing connections with distant family members; and we learned how providing a surprise act of service brought joy. In short, they highlighted the value and enduring nature of meaningful relationships.

This simple exercise vividly illustrated what we truly value—positive relationships developed and strengthened over time. Although the nature of our affiliation is not as deeply personal, it is our desire at America First to develop a valued connection and relationship with each member we serve. Building such trust requires time, commitment, care, and providing relevant products & benefits that save you money and simplify your financial life. That is our pledge to all of you.

It is our hope that during this season and throughout the year, we will make the effort to remain optimistic, look for the good in others, do some good ourselves, and perhaps create a cherished memory for someone.

We look forward to a lifelong relationship with you and your family. Please accept our best wishes for a merry Christmas and happy holiday season. Don’t forget to pick up your free 2018 calendar at any America First branch.

Your Partner in Financial Health

The America First Financial Solutions program, available through CUSO Financial Services, L.P. (CFS), provides a variety of insurance and investments that complement those offered by the credit union.

You can take advantage of advice and services to help achieve your personal financial objectives, whether these goals are saving for a home, providing resources for college, or planning a comfortable retirement.

We can assist you with:

  • 401k rollovers
  • Stocks & bonds
  • Mutual funds
  • Annuities
  • Life & long-term care insurance
  • Higher education planning

Your CFS representative at America First Financial Solutions is a registered, licensed and experienced professional who is dedicated to your financial health. Please call 1-800-999-3961 for a no-cost, no-obligation appointment or email your request to affsolutions@cusonet.com.

Non-deposit investment products and services are offered through CUSO Financial Services, L.P. (CFS), a registered broker-dealer (Member FINRA/SIPC) and SEC Registered Investment Advisor. Products offered through CFS are not NCUA/NCUSIF or otherwise federally insured, are not guarantees or obligations of the credit union, and may involve investment risk, including possible loss of principal. Investment representatives are registered through CFS. The credit union has contracted with CFS to make non-deposit investment products and services available to members.

Remember the Meaning ‘Mail Call’ Has for our Veterans this Holiday Season

John LundBy John B. Lund, President & CEO

In November, we celebrate two national holidays, Veterans’ Day and Thanksgiving. As citizens of this country, there is much for which we are rightly grateful, not the least being our veterans, who served and sacrificed to preserve our freedoms, lessen tyranny & oppression all over the world, and provide hope to millions.

We at America First Credit Union recently had the opportunity & privilege to support and take part in an effort that benefits World War II veterans. The Honor Flight Network is a non-profit organization created solely to recognize veterans for their immeasurable contributions. The network’s mission statement, in part, reads: To transport America’s Veterans to Washington, D.C. to visit those memorials dedicated to honor the service and sacrifices of themselves and their friends. To quote from their web site, Top priority is given to the senior veterans–World War II survivors, along with those other veterans who may be terminally ill.

Of all the conflicts in recent memory, it was the Second World War that truly threatened our very existence as a nation—and as a culturally diverse, free society. According to the U.S. Department of Veterans Affairs, an estimated 640 veterans of WWII die each day, meaning the time to share our gratitude with these brave men and women is running out.

This year, 26 veterans participated in the Honor Flight. I had the privilege of writing a letter on behalf of America First and from me personally that expressed appreciation for their service. This correspondence was included in a “mail call†the veterans enjoyed on their way home from Washington. Tears came to my eyes when I received and read the following note from one such hero:

Dear Friend/John,
I have just returned from one of the most memorable experiences in my life, an Honor Flight…This trip to Washington, D.C. included seeing the WWII Memorial, The Tomb of the Unknown Soldier, and the Lincoln Memorial. Also, it was a very moving experience to visit Arlington National Cemetery. Although there were many enjoyable things that happened during this trip, one surprise stands out: MAIL CALL! Yes, mail call, just like we had during the war, with welcomed letters from home. One letter I received with great enjoyment was from you. I can’t tell you how much this meant to me, that you would take the time to send this note of appreciation for my service. Thank you so much! With Warm Regards,
Sgt. Charles “Fritz†Dolehi, U.S. Army Air Corps

Throughout the year, but perhaps most importantly during the holiday season, I hope we can all take the opportunity to give our veterans a cherished mail-call experience and thank them for their service. I and our entire team thank you for your membership in America First. We look forward to a lifelong relationship with you and your family.

Security Update: Safety for the Season

Protecting yourself online is important to maintain financial health, no matter where we are on the calendar. But as we look toward the holidays, it’s a good idea to be aware of & avoid these pitfalls.

  • Malicious messages: Emails from family and friends invite recipients to click on cards, videos, and animations. While some are harmless, cybercriminals can imbed viruses and spyware—open all attachments and URLs with care.
  • Phishing with friends: Many on social media will use the upcoming downtime to network. Unfortunately, these sites are often where phishing attacks take place. Think twice about adding those you don’t really know and never divulge personal data to anyone on the internet.
  • Where’s my phone: Thousands of travelers will lose their smartphones & laptops this year, so it’s wise not to leave a boarding gate, vehicle, or security checkpoint without taking a mental inventory of your electronics.
  • Downloading danger: Apply common sense when you get games, file-sharing tools, streaming services & other third-party apps. Deploy anti-virus software to detect malware.

For more information, please visit us here.

Save Some Cash & Do Some Good

Everyone knows it’s better to give than receive, but as a member of America First, you can do both!

Apply to skip a loan payment* for only $25 and, when you take advantage of this option during the holidays, we’ll contribute $5 to the America First Charitable Foundation, assisting the less-fortunate.

Then you’ll be free to go shopping, get caught up on your bills—anything you see fit. Plus, you’ll be helping someone in need. To see if you qualify, log in here, then click the Other Services tab.

*Terms and conditions apply. Not all loans are eligible. The America First Credit Union Charitable Foundation is a Utah-based, non-profit corporation organized for charitable purposes.

 

Assistance in Achieving Financial Health

America First Financial Solutions, provided through CUSO Financial Services, LP (CFS*), makes available a variety of products that complement those offered by the credit union.

Dedicated CFS advisors work with you to develop an economic roadmap that includes:

  • 401k and thrift savings rollovers
  • Life insurance & long-term care
  • Higher education planning
  • Retirement planning

Call 1-800-999-3961 for a no-cost, no-obligation appointment or send your request to affsolutions@cusonet.com.

*Non-deposit investment products and services are offered through CUSO Financial Services, L.P. (CFS), a registered broker-dealer (Member FINRA/SIPC) and SEC Registered Investment Advisor. Products offered through CFS are not NCUA/NCUSIF or otherwise federally insured, are not guarantees or obligations of the credit union, and may involve investment risk, including possible loss of principal. Investment representatives are registered through CFS. The credit union has contracted with CFS to make non-deposit investment products and services available to members.

 

Fall Maintenance for Your Finances

When the seasons change, many of us have a home maintenance checklist that’s important to work through before winter arrives. The same is true for your finances, so here are a few fall to-dos:

Insurance—These months usually present the opportunity to review your employer-sponsored benefits as open enrollment periods occur. Take a look at your health care, life & disability insurance, and related plans & see if your coverage levels need to be raised or lowered according to your changing life circumstances. 

Health saving accounts—Review your contributions and determine if it’s a good time to start increasing your deposits. These accounts at America First are a smart way to manage the costs of care throughout the year, providing flexibility & convenient access.

 The costs of financing—Gather your loan documents and compare the rates you are paying for your home, autos, RVs and credit cards, with what America First offers. You may find that you can save significantly by refinancing with your credit union.

Budgets—Many equate budgets with diets: refusing to eat what you want yet don’t necessarily need. But the process doesn’t need to be painful. Visit americafirst.com for a host of valuable, easy & and free online budgeting tools that will get your finances in shape well before the new year.

And be sure to stop by your local branch if you have any questions or would like to speak with a representative.

Make the Most of Your Resources

With quick & easy home equity loans from America First, you’ll have the resources ready to tackle that much-needed remodeling project.

Plus, you’ll benefit from:

  • Low rates
  • Flexible terms
  • Interest-only & fixed-rate options
  • Quick access when you need it
  • Potential tax advantages
  • And more

Apply today.