The Innovation Center is our New & Interactive Service Experience

The Innovation Center is our New & Interactive Service Experience

By John B. Lund, President and Chief Executive Officer We’re excited to introduce our new Innovation Center, located in the heart of downtown Salt Lake’s City Creek destination. The America First Innovation Center will not function as a traditional branch; rather, it will be an engaging and collaborative hub, showcasing advanced technological solutions for multiple service channels. Members and consumers who wish to learn more about America First will have a greater voice in shaping their experience in the future. Our partners in the project are industry leaders in financial services, providing the latest in cutting-edge tools. Examples include: • Remote…
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Members Exercise their Democratic Credit Union Privileges

Members Exercise their Democratic Credit Union Privileges

By John B. Lund, President and Chief Executive Officer For 77 years, America First members have voted to elect a volunteer Board of Directors to provide strategic and philosophical guidance that ensures our credit union’s safety, soundness, and ongoing ability to deliver financial value. This democratic exercise takes place at our annual meeting, which was held April 19, 2016 in Ogden, Utah. Joining us were local officials, credit union & industry representatives, and community stakeholders. Lyle Adams, Chair of the Board Elections Committee, oversaw the balloting, during which America First Directors Barney Chapman, Kenlon Reeve, and Michael Roden were elected…
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Free Services Add Value to and help Simplify your Busy Life

Free Services Add Value to and help Simplify your Busy Life

By John B. Lund, President and Chief Executive OfficerHave you left your credit or debit card at a restaurant by accident and been panicked as you call or rush back, hoping it’s still there and has not been fraudulently used? Or you’ve waded through the inconvenience of having your card reissued because your information has been compromised at a local or national merchant? Most of us can relate these situations and the experience can be very frustrating. To help put your mind at ease about using your America First Visa® Debit and Credit Cards, we are proud to offer unique…
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Guest Commentary: The Secret to Financial Performance

Guest Commentary: The Secret to Financial Performance

By Rex Rollo, Executive Vice President/Chief Financial OfficerA typical company’s mid-year financial performance report would include numerous fiscal measurements, such as net income, asset growth, cash flows, and net worth. In addition, comparisons between actual performance, budgeted goals, and projections would likely be drawn. Rest assured, America First Credit Union has either met or exceeded our targets in all of these indicators during the first half of 2015. Assets will exceed $7 billion before the year ends, our income is on budget, and our net worth ratio is at its highest level in seven years. These favorable numbers demonstrate yet another…
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